The magazine of the Melbourne PC User Group
VoIP - Changing The Way We Phone
Peter Lange |
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Peter
Lange takes away the covers and reveals the depth to which VoIP has
already penetrated our Telecommunications Systems |
The technology known as Voice over Internet Protocol (VoIP) is revolutionising
what we know today as telephony. It will forever change the way we
telecommunicate. Much cheaper than conventional telephone calls, even virtually
free, and by its nature ideal for combining voice, video and data to form a
truly integrated service, VoIP is sending shock waves through traditional
telephone companies like Telstra, forcing them to scramble for ways to deal with
this new competition. The technology is maturing, enabling voice quality almost
equal to conventional telephone calls. VoIP is no longer a futuristic idea. It
is available to be used right here, right now in Australia, and anywhere else
there is Internet access.
Historic Overview
VoIP is less than 10 years old. Experiments with transmitting voice over data
networks started in the mid 1990s. Vocaltec, an Israel-based company was the
first to release software for PC-to-PC VoIP in 1995. Users would need only a
home PC with a sound card, speakers, microphone and modem. The software, called
InternetPhone, compressed the voice signal, translated it into voice packets and
sent it out over the Internet. The technology worked as long as both the caller
and the receiver had the same equipment and software. Although the sound quality
was nowhere near that of a conventional telephone, this effort represented the
first IP phone.
PC-to-PC solutions like Vocaltec's meant that VoIP communication stayed within
rather small, closed groups of users at the time, like companies, or computer
enthusiasts.
By the late 1990s, several companies began setting up gateways to enable the
first PC-to-phone and later phone-to-phone connections using the Internet as the
transmission medium. The cost of these IP-based phone calls was significantly
lower than that of conventional phone calls, especially for international calls.
Some of the offerings actually included making calls absolutely free, using a
regular telephone, provided that the user was prepared to listen to an
advertisement at the beginning of the call.
Around 1998, the first IP switching equipment appeared on the market. It was
similar in principle to the switching equipment used in the exchanges of
conventional phone companies, enabling true VoIP call connectivity. A growing
number of companies began establishing themselves as service providers,
effectively they were alternative telephone companies - and some have since
grown into multi-million dollar businesses. At the same time, IP phones and IP-PABX
(IP-based Private Branch Exchanges) began appearing on the market.
In 1998, 150 million minutes of international phone calls were carried by VoIP,
less than 0.2% of the world's total international traffic. Today, billions of
minutes of VoIP traffic worth more than a billion US dollars are carried per
year, representing more than 10% of the world's international traffic. It is
estimated that this figure will rise to 50% within a few years and that IP
technologies will then form the core of most telephony networks in the world.
Pressure On the Telcos
What does all this mean for the telcos - the conventional telephone companies
with their traditional switching equipment and copper networks, like Telstra in
Australia? Well, they don't sleep soundly at night any more! VoIP in the hands
of other Internet service providers (ISPs) threatens to eat right into their
core business and biggest cash cow, voice telephony. So, most of the incumbent
telcos are fleeing ahead and have started to use the technology themselves while
at the same time trying to make life as difficult as possible for the new,
upcoming VoIP service providers who for the most part, still depend on the
incumbent telco's network infrastructure to reach their customers - for example
the conventional copper telephone wires that the telco owns to every house, and
ISPs use to deliver their Internet and VoIP services.
However,
telecommunications regulation in most countries ensures that a de facto
monopolist incumbent provides equal access to its network infrastructure for
competitors and that no anti-competitive behaviour is used to push competitors
out of the market. Many startup competitors will still not make it against the
telcos' vast financial strength and market power, but at least one pressure
remains and has already taken a heavy toll on incumbents - price.
Price?
How can price be an issue any more when telephone calls are already so cheap?
With a conventional phone call, you can call anywhere in Australia for five
cents a minute these days, and calling Europe, the other side of the planet,
interestingly costs even less, three cents a minute. True - but do you remember
when it was that these prices came down from the several dollars a minute we
suffered, not too long ago? Yes! pretty much around the time VoIP came along. It
costs between 30 and 80% less to carry a phone call over the Internet using VoIP
than to carry it via conventional telephone networks. The new VoIP service
providers used this fact to undercut the telco rates, and as the technology
matured, the telcos had to follow with price reductions. So not only are they
losing market share to the VoIP providers, they also have to live with smaller
profit margins on the remaining market share.
Naturally the telcos also started saving costs by using VoIP to carry their own
calls. Prices came down firstly on international
calls - the area where VoIP was mainly used in its early years - to undercut the
telcos' exorbitant rates. National long-distance calls followed. Telcos around
the globe tried to compensate smaller profit margins in these areas by raising
their prices for local calls and their monthly service fees where, admittedly,
the biggest costs for a telco lie, in operating and maintaining the local access
network, those millions of wires that run from the telephone exchanges to every
house. Telcos in most countries actually started billing local calls by the
minute rather than charging the untimed flat fee that we are still enjoying here
in Australia. But alas, this last de facto monopoly domain of the traditional
telcos is also being attacked by VoIP service providers: In Australia for
example, Comindico http://www.comindico.com.au is now offering VoIP-based
untimed local calls for 8 cents, while conventional local calls are still billed
at around 18 cents. It won't be long before prices in the local call domain
adjust to levels that are achievable with VoIP.
Fully Integrated Services
Price is no longer the main differentiator between VoIP-based and conventional
telephone service. The real attraction of VoIP lies in the fact that it enables
true integrated services, location independent, with always-on capability and
great flexibility: Voice, video and data, all over the same line and the same
technology, terminating at a single device which could be your PC at home, your
laptop when travelling, or your wireless-enabled PDA (Personal Digital
Assistant) or Smart Phone. With VoIP, voice is just another type of data
transmitted over the Internet, and with all these services being Internet-based,
you can be reached for all of them under the same single identity, your IP
address.
Future bla-bla, telco anywhere-anytime sales lingo? Well, you will already have
a taste of what lies ahead in the way we (or at least our children) will
communicate in the future if you are an Instant Messenger (IM) user. Think further - VoIP
applications actually offer some fundamental, practical advantages:
- Your broadband connection (eg. DSL, or cable) can take care of your data and
voice needs. You don't really need your separate phone and fax lines any more.
Saves costs, and means one less wiring system to install and maintain around the
house or office.
- An IP phone is uniquely identified by its IP address, no matter where you plug
it in (unlike the phone numbers of conventional phones which are location
depenent). This makes additions, moves and changes a snap!
- Individual phones no longer need to be directly connected to the switch or the
PABX, they can actually be anywhere in the world as long as there is an IP
network (an Internet connection) there, connecting the phone back to the switch
or PABX. This makes telecommuting (working from home) and globally distributed
workforces easier than ever.
- Conversely, the switch can be anywhere in the world as long as there is an IP
network there, connecting it to the phones. A business with offices in
Melbourne, Sydney, Brisbane, Adelaide and Perth for example would need only to
invest in one IP-PABX to be installed in one of those offices, rather than five
conventional PABXs. All phones in the entire company in all cities could then be
extensions of just the one IP-PABX, like in one big office.
- So-called "road warriors", people who work on the move, can use their
PCs as a "softphone"
to plug into an IP network in a remote city and be connected back to their
office network, with all its facilities, data and voice, and be reachable as if
they were back in the office.
So the major attraction of VoIP is its flexibility and the range of applications
it opens up. But on the price front it has one last revolution in store.
Eventually we will see flat fee pricing for our broadband Internet connections
(as we already see today), but it will include all our "telephone" calls as
well. There is no reason why not. The effort of billing those billions of
minutes individually, all for a few cents each, is already becoming an
over-proportional burden for the service providers - not technically, but just
imagine all those many billing enquiries from customers they get every day, that
take up time and resources and therefore cost money! Yes, indeed, voice services
embedded into our Internet access can still get even cheaper than it already is
today, moving towards a cost close to zero.
Other Issues
Quality concerns are diminishing, but there are other issues as well.
There are so many positives for VoIP - are there any negatives? Inferior voice
quality and reliability/delay are often quoted. In the days when conventional
phone calls were still a lot more expensive than VoIP calls, admittedly the
quality of VoIP still left a lot to be desired. But by now this is almost a
thing of the past. These days VoIP can be engineered to be as reliable as one
wants it to be - the necessary compression technology exists and the Internet
bandwidth within and between most countries to provide call quality almost
undistinguishable from conventional phone calls. Often you will be making VoIP
calls these days without even knowing it. International calls in particular
(where we are already accustomed to slightly degraded call quality and delay)
are often routed using VoIP, especially when you don't use the telco's own
international direct dialling (IDD) but a calling card or callback provider.
Before VoIP really becomes a mainstream technology for telco-grade voice
services, however, a few other issues besides quality still need to be worked
on:
- Integration of VoIP telephone subscribers into the White and Yellow Pages and
directory information services.
- Emergency access. Ensuring that VoIP callers are connected to the nearest police
station or fire department when calling the respective emergency numbers. It can
be imagined what a complex task this is, remembering that VoIP is location
independent, which we discussed earlier as a major advantage of VoIP. The
emergency access problem is similar in the mobile networks and has been worked
on there.
- Last not least, security concerns. Legislation in most countries requires
telephone companies to provide access to their networks for government security
and law enforcement agencies - wiretapping, essentially. VoIP services are
typically not yet covered by such legislation.
The World and Australia
The leading VoIP markets in the world are currently the USA and Japan, but the
very nature of VoIP makes many facets of the business truly international. For
example VoIP is used extensively even in developing countries such as in Africa,
to bypass the local incumbent telcos' exorbitant rates for international calls -
in both directions. Locals use VoIP (illegally in many countries) to make their
international calls, and carriers (companies that carry telephone traffic) use
VoIP to interconnect other carriers' networks and terminate calls from abroad in
these countries, because the local telcos would also charge excessive prices for
this termination service.
The biggest players in this segment of the VoIP business are ITXC
http://www.itxc.com,
(backed by AT&T and Vocaltec by the way) and iBasis
http://www.ibasis.com.
Others, like Net2Phone http://www.net2phone.com, DeltaThree
http://www.deltathree.com
and Vonage http://www.vonage.com focus on providing VoIP-based services directly
to end users. Viper Networks http://www.vipernetworks.com, in addition to being
a service provider, also offers its own hardware, the vPhone for example which looks like a normal telephone handset but plugs into the
USB port of your PC or laptop and enables you to make VoIP calls using the
company's worldwide network. Or the IP Phone Adaptor which connects to your PC's
USB port on one end and any regular telephone, including cordless phones, on the
other. The company's own Dialer software enables you to make calls with any of
these devices via your Internet connection to regular phones anywhere in the
world.
You will notice that all of the companies named here are based in the US, but
nothing stops you as an Australian from subscribing to some of their services
too, because VoIP is location-independent. The fact that the companies' servers
and switches are located in the US and their call prices are US-based makes no
real difference, a call to Australia (within Australia for you then) still costs
only about 2.5 US cents, about 3.5 Australian cents - still cheaper than any
other way of calling.
But there are also some Australian VoIP players: Comindico for example
http://www.comindico.com.au
offers untimed local calls at a flat fee of 8 cents as mentioned earlier, and
national calls to other Comindico subscribers cost the same. Other national
long-distance calls cost 6 cents per minute, a call to an Australian mobile 23.3
cents per minute, and international calls to the most popular destinations
between 7 and 11 cents per minute. The company's service is currently aimed more
at businesses rather than the residential market, with the smallest package
involving a $250 minimum charge per month, which includes $200 worth of calls.
Comindico has announced a product aimed at the residential market for the middle
of this year.
And then there is Skype http://www.skype.com. Downloaded over 12 million times
in just 8 months since beta launch, this free software enables you to make
absolutely free VoIP calls, but PC-to-PC only. So really, it's back to the
roots, like Vocaltec's good old InternetPhone software 10 years ago, where you
can only call people who have the same software. In practice today, these are
generally only people you know, friends and family. This makes Skype more like a
voice-only Instant Messenger (see page 16 - Instant Messaging), rather than a
fully fledged telephone system. Why though, despite this limitation is Skype so
much more popular than InternetPhone ever was? Certainly because VoIP call
quality is better now than it was 10 years ago, also because the time has come
where so many more people are constantly online, with always-on broadband
connections, so they can actually be reached around the clock, same as via a
conventional telephone line. So, while InternetPhone back then was really
something for a small geek community who had to establish with their friends,
times they would be online, Skype today enables people to call their friends and
families for free (worldwide!) more in the way you would via a regular
telephone.
At the time of writing the company has announced it will enable calls to regular
phones as well (at a charge then) some time this year, so it will then be a
handy tool that combines both your free PC-to-PC voice communication and regular
calls.
As we go to press, the first beta version of Skype for Linux has been released
and is available from http://www.skype.com. So, all you penguins out there can
now take advantage of this free software.
About the Author
Peter Lange,
peter.lange@netcontel.com has worked as a consultant in the
telecommunications industry for over 15 years.
Reprinted from the July 2004 issue of PC Update, the magazine of Melbourne PC User Group, Australia
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