Firstly, I'd like to thank everyone for their words of encouragement about the last edition of PC Update. All of us here greatly appreciate it I assure you.

Now I've been wondering about something the last few weeks. PC Update goes out to every member of Melb PC and a good number get distributed to public places such as doctor's surgeries in order to encourage the general public to join. In other words, an awful lot of eyeballs see PC Update each month.

And did you know that PC Update has a circulation many commercial magazines would envy? Sure there are publications such as New Idea and their ilk and a select few "men's magazines" that have huge readership (and I mean motoring and sports magazines - I know what you were thinking!) but these are the exception rather than the rule. Take a look in any newsagent and see just how many magazines there are - and the number of titles is growing, not shrinking. So much for the theory that people only want to read on web sites these days. I reckon Messrs. Packer, Murdoch and Stokes are smarter than me, and they're still publishing big time.

Anyway, the point I want to make is that if you're in business, PC Update is a perfect vehicle to advertise and get known to those eyeballs. You don't have to have a business that's IT oriented or gadget driven. Even "geeks" buy "normal stuff" :)

It's also well known that members prefer to deal with members - my best mate has had a Tyrepower dealership for over 30 years, and 80% of his business comes from people in swimming, hockey, basketball and surf clubs he belongs to.

Advertising in PC Update isn't expensive at all, and at the same time you'd be helping your Club, so why not give Sharon a call on 08 95835425 and see what we can do for you?

As always, if there are any questions, suggestions or as mentioned last month, humorous anecdotes you have, don't hesitate to send them to me at editor@melbpc.org.au.

Until next time ....

Reprinted from the September 2008 issue of PC Update, the magazine of Melbourne PC User Group, Australia

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