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When it comes to netbooks, Hari Raj finds out that size does matter;
forewarned is forearmed, and clichés are fun. |
It's not quite David versus Goliath
— more like Prince Naseem going
up against Muhammad Ali. The
processing punch packed by
computer heavyweights is being
taken on by a featherweight
breed of laptops, in a precursor to
a changing of the guard.
In the third quarter of last
year, for the first time in history,
more laptops than desktops
were shipped around the globe.
According to Matthew Wilkins,
principal analyst for computer
platforms at research firm iSuppli,
this well and truly heralds the
start of the age of the notebook,
with laptop shipments reaching
38.6 million units after a 40%
jump over the previous year's
corresponding period.
"Momentum has been building in
the notebook market for some time,
so it's not a complete surprise that
shipments have surpassed those of
desktops," Wilkins says.
Leading the charge for this
growth, appropriately enough, is a
computer aimed at the everyman -
or everywoman, for that matter. It's
the netbook, those tiny laptops that
start at a screen size of just seven
inches, and come with a price to
match. With the bidding opening at
around $300, it's little wonder that
an estimated 14 million netbooks
were sold last year.
Asus was first on the scene with its
Eee PC in November 2007. According
to reports, the company greatly
underestimated the response to its
no-frills offering, which promptly
sold out on the first day it hit stores.
Today, every major laptop maker has
its thumb in the netbook pie, with
the exception of Apple, but even
computing's luxury marque is loathe
to issue a flat-out denial.
In addition to price, the netbook's
appeal is obvious. In a package that
belies its size, perfectly suited to
portability, you have an almost full-powered computer. But is a netbook
the right fit for you?
A study conducted by the NPD
Group, a US-based retail research
firm, found that netbook owners
are more likely to be disappointed
with their purchases than people
who purchased pricier, larger
laptops.
In a survey of 600 adults, 58% of
consumers who bought a netbookrather than a notebook were
satisfied, compared to 70% who
intended to buy a netbook all along.
It appears the disappointment
largely stems from users expecting
the two to have similar functionality
- NPD analyst Stephen Baker says six
out of 10 netbook buyers thought
they were equivalent.
"Retailers and manufacturers
shouldn't be putting too much
emphasis on PC-like capabilities
that could convince consumers that
a netbook is a replacement for
a notebook," advised Baker in a
recent Cornputerworld article.
"Instead, they should be
marketing mobility, portability and
the need for a companion PC to
ensure consumers know what they
are buying and are more satisfied
with what they purchase."
When it comes to netbooks'
limitations, it would seem that
forewarned is forearmed. Computer
salesman Andrew Lye, 27, is a recent
convert to netbooks - and a huge
fan. His work takes him as far afield
as Thailand and China, and his
netbook is now the first thing he
packs.
"I actually needed something
small and light to carry around;
something for email, Skype, and
minor word processing. It was
meant to be my supplementary
computer, but the way I carry it
around and use it, it seems to be the
main computer now!" he says.
"I like the way I can just whip out
my netbook and check my outlets'
closed-circuit cameras, and access
my headquarters' servers. It's even
faster when I'm in countries with
high-speed internet connections,
such as China."
However, Mr. Lye was well aware
of his netbook's limitations before
purchasing it. He points out that
netbooks' general lack of processing
power can be a problem, especially
when it comes to running multiple
programs simultaneously.
"The keyboard isn't as big as it
normally would be, and the netbook
gets really hot, enough to make it
shut down sometimes. Because it's
so small and light, it's also easily
stolen," he adds.
Fashion blogger Phoebe
Montague, 29, found a netbook to
be ideal for her work, which sees
her often on the move.
"I decided to get a netbook
because I do a lot of traveling, and
they are perfect for anyone that
needs to take their computer with
them in a hurry – it literally folds up
and fits in a handbag," she says.
However, when Ms. Montague
needs to use more resource-intensive software, she switches to
her more powerful desktop.
"It's not ideal to use as a primary
computer, as once you start using
more memory it does slow down
processing a bit. If I have to do a
lot of Photoshop work I use my
other computer, but for basic word
processing and browsing it's always
going to be my netbook."
So should you buy one? You need
to know exactly what you're getting
before you make that decision. The
smaller keyboard might take some
getting used to, and you're paying
for convenience, not power.
With an emphasis on portability and affordability, sacrifices
are bound to have been made
somewhere along the line, so if you
don't plan to be on the go, chances
are a netbook might not really suit
you. This is a particularly important
consideration – the same NPD study
found that 60% of those surveyed
found that once their netbook got
home, it never left the house.
It doesn't help that manufacturers
are doing their best to blur the lines
between netbooks and notebooks.
Most netbooks now sport screens of
up to 10 inches, and come packed
with features including Bluetooth
and webcams. The increased screen
sizes also mean larger keyboards,
for those with less than dexterous
digits.
Perhaps the answer lies in not
choosing between a netbook and
a more powerful counterpart, but
selecting one of each. Photographer
Luanne Ng, 27, offers an intriguing
parallel with her profession.
"It used to be that DSLR (Digital
Single-lens Reflex) users would
turn their noses up at smaller,
pocket-sized cameras with less
functionality," she says.
"But it's more and more
common to see even professional
photographers buying one
camera for work and a smaller
one for play or social events -
and suddenly, the fact that it
can fit into a pocket is a major
part of the appeal. It's exactly
the same with netbooks, you've
got horses for courses."
They've already made an
impact on the industry, with
suggestions that the rise of
netbooks could be the death
knell for Microsoft. In January,
the computer technology giant
blamed the continued shift to
lower-priced netbooks, as well
as continued weakness in the
PC market, as the main reasons
for its 8% decline in customer
revenue.
Add the proposed National
Broadband Network into the
mix, and suddenly the balance
of power seems to tip even further.
As web-based computing or cloud
computing is made even more viable
by turbocharged data connections,
there's less reason to throw cash at
powerful processors.
In the US, AT&T may well have
stolen a march on the future
following an announcement that
it was offering free netbooks as
incentives for internet service plans.
Japan's already on board with this
tactic; how soon before Australia
follows suit?
Indeed, this is why some industry
observers feel that the focus
should be less on upping hardware
performance in the netbook
context and more on providing
simple, cheap internet access. Price
and portability are the two areas
that helped the category achieve
escape velocity in the first place,
and ironically, whether or not
Apple joins the fray, the rise of the
netbook has much in common with
its corporate ethos – if it's sleek,
affordable, well-designed and chic,
it's a winner.
Reprinted from the August 2009 issue of PC Update, the magazine of Melbourne PC User Group, Australia